I. The Core Value of the Holographic Fan at the Launch Event
Exquisite visual impact —suspension 3D presentation instantly captures the whole audience attention
Distinctive memory point — Unlike LED screens or PPTs, this is the audience's first encounter
Built-in sharing appeal — Viewers actively take photos and share short videos
Enhanced product sophistication — Conveys technology, futurism, refinement, and premium quality
Interactive with the speaker — The product appears suspended, creating a highly ceremonial atmosphere.
II. Usage Guide for the Press Conference
Make the Product More Eye-catching and Impressive
1.suspension product display (most recommended): The holographic fan rotates the product model 360° in mid-air, with the product "appearing out of nowhere" when the presenter reaches key points. Ideal for: smartphones, headphones, watches, automotive accessories, trendy toys, cosmetics, and digital 3C products.
2. Dynamic demonstration of key functions without animations or PPTs—using holographic displays instead: structural breakdown, internal principles, lighting effects, and motion patterns, enabling viewers to instantly grasp the product's highlights.
3. Floating display of the brand LOGO The LOGO loops continuously throughout the opening, transition, and closing sequences, exuding a strong technological vibe and elevating the prestige of the launch event.
4. Array of stage sides/background walls (composed of multiple units) Display a unified visual interface to create an immersive background, ideal for: large-scale press conferences, runway shows, and stage visuals.
III. Design Techniques to Make Content "Shareable and Easy to Spread"
(Encourage audiences to actively shoot videos and post them on WeChat Moments/TikTok)
1. The image should be "photographic-quality," featuring high contrast, high brightness, and sharp contours; vibrant colors are ideal for photography.
2. Add a "surprise effect": it appears suddenly, rotates and zooms in, with particles converging into the product accompanied by an explosion of light and shadow effects. The audience will subconsciously start filming.
3. Duration control: Optimized for short videos, each display segment lasts 3–6 seconds and plays in loop, making it ideal for TikTok, Xiaohongshu, and Video Accounts.
4. Align with the speaker's rhythm When discussing the selling point → holographic content appears synchronously; when mentioning the price → holographic pop-up numbers appear; upon conclusion → a holographic thank-you message emerges, creating a more seamless and sophisticated experience.
IV. Guide to Setting Up the Press Conference Venue
1. Placement (most critical): centrally positioned directly in front of the stage (most eye-catching), diagonally adjacent to the speaker (avoiding obstruction for both audience and camera), located in the entrance reception area (attracting incoming spectators), and flanking the runway (for synchronized display during the fashion show).
2. Optimal viewing distance (special formula for press conferences) For a single holographic fan: Optimal viewing distance = 3–6 meters. For multiple holographic walls (length = width): Optimal viewing distance = diagonal length of the wall × 0.6–1.2, ensuring clear visibility for all viewers and optimal imaging quality.
3. Environmental Requirements A dim lighting effect works best; avoid direct strong light on the fan. Keep the background simple (black or dark gray yields the best results).
4. Safety and Stability Where human contact is possible, protective nets must be installed and bases securely fixed to prevent stage vibrations or displacement. Power cords should be concealed and organized to avoid interfering with filming.
V. Content Production Guide (For the Design Team)
1. Suitable content for display: 3D product models, product rotation animations, floating logos, functional breakdown animations, text-based selling points (in bold and concise wording), and brand particle effects.
2. Content format requirements: MP4 format, square resolution on a single device (1080×1080 is the most stable). The video aspect ratio matches that of the holographic wall, with a frame rate of 30 fps and a black background (for optimal floating effect).
3. Multi-unit synchronization technique: All fans play the same duration and file name; test for 10 minutes before startup to ensure no misalignment.
VI. Press Conference Execution Process
On-site installation and setup one day in advance; screen testing; simultaneous debugging of multiple devices; coordination with the lighting technician for dimming adjustments; collaboration with the speaker on timing rehearsals; automatic playback upon official opening; enhanced special effects during the photo session; orderly system shutdown upon conclusion.
VII. Why the holographic fan makes the launch event "unforgettable"
3D aerial suspension → First-time experience → Memorable impression; automatic capture for photography → Free social media promotion; high-tech appeal → Enhanced brand prestige; immersive ceremony atmosphere → More sophisticated product debut