I. Overview of the Guidelines
The visual impact, presentation quality, and spatial compatibility of holographic fans are directly determined by device dimensions. Excessively small dimensions result in poor visibility from a distance and insufficient atmospheric immersion; overly large dimensions lead to cramped spaces, image overflow, visual crowding, and inadequate safety clearances. To assist retail stores in selecting optimal equipment dimensions for various scenarios while standardizing display requirements and ensuring uncorrected-eye 3D holographic performance, this guide specifies standardized dimension specifications, applicable scenarios, viewing distances, and installation guidelines for four core retail environments: retail counters, store windows, brand flagship stores, and public areas in shopping malls, providing a unified reference for procurement, installation, and content production.
II. General Dimensions and Basic Parameters of Holographic Fans
Standard retail dimensions available: 20cm, 32cm, 42cm, 45cm, 55cm, 60cm, 65cm, 80cm, and 100cm. Each dimension corresponds to distinct optimal viewing distances, display sizes, and applicable scenarios. The selection criteria for retail settings follow this core principle: compact sizes for close-range viewing, larger sizes for distant viewing, space-efficient designs for narrow areas, and large screens for spacious environments.
III. Best Dimension Selection Criteria by Scenario
3.1 Retail counter scenarios (cash register, product display counter, experience counter)
The counter is designed for close-range, small-scale scenarios where customers pause to observe products. Its core requirements include exquisite display of product details, minimal surface space occupation, high-definition close-up imaging, and avoidance of long-distance exposure.
Recommended dimensions: 20cm / 32cm / 42cm
Optimal viewing distance: 0.5–3 meters (for customers viewing from close range)
Application scenario segmentation
1. Premium compact display counters (for cosmetics, accessories, digital devices, watches, and perfumes): Prioritize 20cm and 32cm sizes, featuring compact designs that avoid obstructing the products while allowing detailed floating displays of individual items. These counters exude sophistication and are ideal for showcasing small luxury items.
2. Promotional displays for regular product counters and cash registers: The 42cm size is the preferred choice as it serves as the ideal dimension for counter settings. This moderate image size delivers superior visual quality compared to smaller sizes while not occupying excessive counter space, making it suitable for various retail promotions and dynamic product presentations.
Selection restrictions: The use of counters measuring 56 cm or larger is strictly prohibited, as it may cause clutter on the surface, obstruct physical products, create a oppressive visual effect when viewed up close, and pose safety risks from contact.
3.2 Store window display scenarios (street-facing stores, shop front windows)
The primary function of a window display is to attract customers and achieve long-distance visibility. Targeting mobile street crowds who view from greater distances, it requires sufficient visual scale to highlight the 3D stereoscopic effect under outdoor lighting conditions and in high-traffic environments.
Recommended dimensions: 52cm / 56cm / 65cm
Optimal viewing distance: 3–8 meters (for street pedestrians viewing from a distance)
Adaptation Logic
The display window serves as the storefront's primary showcase. A small image size of 18–42 cm is too compact, resulting in blurry visuals and weak visual impact when viewed from a distance on the street, thus failing to attract foot traffic. Images measuring 52–65 cm offer sufficient brightness and scale, ensuring clear imaging under both natural daylight and nighttime lighting conditions while delivering a striking naked-eye 3D floating effect that effectively draws passersby to pause.
Scenario Segmentation Suggestions
1. Compact narrow display window: Choose a 52 cm size to fit narrow spaces, ensuring the image does not overflow or appear oppressive.
2. Standard street-facing display windows: Choose sizes of 56 cm or 65 cm for enhanced visual impact and optimal customer attraction.
Selection restrictions: Excessively large window displays exceeding 65 cm are not recommended, as they may exceed the display area, resulting in residual shadows or image cropping that compromise the store's overall visual aesthetics.
3.3 Brand flagship store scenarios (high-end brand stores, image experience stores, premium exhibition halls)
The flagship store emphasizes brand sophistication, premium imagery, and immersive experiences. It features spacious interiors with ample ceiling heights, showcasing the brand identity, full product range, and scenario-based marketing strategies while balancing hands-on interaction with a cohesive店内 ambiance.
Recommended dimensions: 65cm / 75cm / 100cm
Optimal viewing distance: 3–10 meters (for full店内 view)
Adaptation Logic
Flagship stores feature spacious interiors and exquisite decor; small holographic screens would appear thin and lack presence, failing to match the upscale ambiance of such venues. Medium-to-large screens measuring 65–100 cm deliver rich, three-dimensional visuals that serve as standalone visual focal points, ideal for brand identity displays and dynamic product showcases, thereby enhancing the store's technological sophistication and premium appeal.
Scenario Segmentation Suggestions
1. Standard flagship stores and brand experience zones: Use 65cm and 75cm screens with balanced aspect ratios, compatible with the ceiling heights and layouts of most retail spaces.
2. Ultra-high ceiling and spacious exhibition area: A 100 cm height is adopted to create an immersive visual focal point, enhancing the brand's technological image.
3.4 Public retail scenarios in shopping centers (mall atriums, connecting corridors, public display booths, pop-up stores)
Shopping centers feature dense foot traffic, spacious layouts, exceptionally high ceiling heights, and extensive viewing distances. With abundant surrounding advertising materials and intense visual competition, only ultra-large screens can stand out effectively, meeting the exposure requirements of expansive public spaces.
Recommended dimensions: 65cm / 100cm (can be tiled for multiple units)
Optimal viewing distance: 5–15 meters or more
Adaptation Logic
The mall atrium and connecting corridors represent large-scale, long-distance environments with high pedestrian traffic. Small-to-medium-sized holographic displays are easily overshadowed by the surroundings, resulting in minimal visual impact. In contrast, ultra-large holographic fan displays measuring 65 cm or 100 cm deliver stunning visuals and extensive coverage, ideal for remote viewing. They effectively capture audience attention in complex shopping environments, making them perfect for brand promotion, new product launches, and pop-up marketing events.
Advanced Solution
For large-scale mall events and brand-specific exhibitions, multiple 65cm devices can be synchronized to create an ultra-large holographic 3D display wall, maximizing visual impact and ideal for extensive public marketing applications.
IV. Summary of Quick Overview for Size Selection in Retail Scenarios
1. Counter scenario (close-range product display): 20cm / 32cm / 42cm (preferably 20cm)
2. Window display scenario (street-facing traffic diversion exposure): 52cm / 56cm / 65cm (preferably 56cm)
3. Brand flagship store display (high-end image presentation): 65cm / 75cm / 100cm (preferably 65cm)
4. Public areas of the shopping center (large-space traffic diversion and promotional display): 65cm/100cm (قابل for splicing and combination)
V. General Selection and Installation Considerations
1. Dimensional compatibility guidelines: For narrow spaces or close-range scenarios, select smaller sizes; for open, spacious areas or distant scenes, opt for larger sizes. This prevents visual discomfort and safety hazards caused by improper size mismatches.
2. Content Production Guidelines: Larger dimensions require a broader visual field. The content must strictly adhere to design principles—including a pure black background, proper proportions, and centered subject placement—to avoid issues such as empty spaces or an oversized subject in large-format images.
3. Safety clearance requirements: Larger equipment dimensions require a greater rotational diameter, necessitating corresponding safety clearances. Installation of large-sized equipment at low heights or close distances is strictly prohibited to ensure personnel safety in public retail settings.
4. Lighting Configuration: For bright environments such as display windows and shopping malls, prioritize large-format equipment paired with high-definition, high-brightness content to mitigate ambient light interference and ensure clear, three-dimensional imaging.